Wednesday, 21 September 2011

Target audience and Research



This is a research questionnaire I created using Google Docs to research into my target audience. I received 10 responses back. Below is a screenshot of the responses I recieved.

From the responses I received I can conclude that the group of people I am aiming my product at are mixed gender, their ages range from about 14-25, their style is heavily influenced by the type of music they listen to and music and the bands they like are a very important part of their lives.
This research will be helpful to me as when I am creating my products I know the type of people I am aiming my products towards and will be able to use conventions in a way that will appeal to them.
We have also gained an insight to what we could feature in the video and on the digipack prints that would appeal to the target audience.

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