Rationale questions
The magazine advertisement will use a range of colours. The backgroud will be a variety of bright colours, this will make the advertisement appealing and eye catching so that when people are flicking through the magazine they will be drawn to the ad. The text "out now" will be in white, this will contrast with the bright colours used in the background and ensure it is readable.
The advertisement is inkeeping with the theme of the video and CD cover ensuring consistency throughout the package and is appealing to the target audience. The background of the ad is covered in brightly coloured paint splats which reinforces the urban theme. Single reviews have been featured on playing cards and the words "available on Itunes" will be featured on the screen on an Ipod which inkeeps with the teenage theme and will be appealing to the target audience. They layout of the ad is also inkeeping with the theme as its quite colourful and looks unorganised, whilst at the same time being visually pleasing.
The font used on the magazine advertisement will be, Nova Solid, the same font as used on the CD cover. This font was chosen as it's rather unusual so if it caught someones eye while they were flicking through the magazine they would be likely to give it a second look and notice the advertisement. Also using a consistent font means this font will then become associated with your brand name and will make it easilyy recogniseable to people.
There wont be much text on the advertisement as it's quite busy and colourful so putting too much text on the page could lead to it looking cluttered, so the small amount of text that will be used will be effective. The ad will feature reviews of the single from popular music magazines, this will ensure the readers that the single is worth listening to and buying if a well known magazine is backing it. It will also feature the text "available on Itunes" and "available instore from HMV". Using these two brands to promote and sell the single will be effective as they are well known and popular brands amongst the target audience. The ad will also feature the words "out now", this phrase is being used rather than adding a specific release date as it is an imperitave and infers a sense of urgency in the purchasing of the single.
The CD cover thumbnail will be placed in the centre of the ad as this is the immediate focal point to which your attention is drawn. This will ensure the reader notices the CD cover and memorises what it looks like.
The magazine advertisement will use a range of colours. The backgroud will be a variety of bright colours, this will make the advertisement appealing and eye catching so that when people are flicking through the magazine they will be drawn to the ad. The text "out now" will be in white, this will contrast with the bright colours used in the background and ensure it is readable.
The advertisement is inkeeping with the theme of the video and CD cover ensuring consistency throughout the package and is appealing to the target audience. The background of the ad is covered in brightly coloured paint splats which reinforces the urban theme. Single reviews have been featured on playing cards and the words "available on Itunes" will be featured on the screen on an Ipod which inkeeps with the teenage theme and will be appealing to the target audience. They layout of the ad is also inkeeping with the theme as its quite colourful and looks unorganised, whilst at the same time being visually pleasing.
The font used on the magazine advertisement will be, Nova Solid, the same font as used on the CD cover. This font was chosen as it's rather unusual so if it caught someones eye while they were flicking through the magazine they would be likely to give it a second look and notice the advertisement. Also using a consistent font means this font will then become associated with your brand name and will make it easilyy recogniseable to people.
There wont be much text on the advertisement as it's quite busy and colourful so putting too much text on the page could lead to it looking cluttered, so the small amount of text that will be used will be effective. The ad will feature reviews of the single from popular music magazines, this will ensure the readers that the single is worth listening to and buying if a well known magazine is backing it. It will also feature the text "available on Itunes" and "available instore from HMV". Using these two brands to promote and sell the single will be effective as they are well known and popular brands amongst the target audience. The ad will also feature the words "out now", this phrase is being used rather than adding a specific release date as it is an imperitave and infers a sense of urgency in the purchasing of the single.
The CD cover thumbnail will be placed in the centre of the ad as this is the immediate focal point to which your attention is drawn. This will ensure the reader notices the CD cover and memorises what it looks like.
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